Mazda continues to push to make its vehicles stand out from the crowd. Allowing its designers to have more freedom than most manufacturers to inject life and soul into the vehicles they are creating. It is a philosophy Mazda calls KODO – soul of motion.
At Mazda’s Master Craft event in Los Angeles the similarities between Mazda design clay modelers and artisan bread makers became apparent. Unlike other car companies who only use computers in new vehicle design, Mazda’s modeled-by-hand design using clay is present in every step of the design process. Using clay models rather than computers and mathematics can make a car’s crisp exterior lines seemingly disappear, evoking emotion through its more fluid form instead of being “boxy and boring.” Artisan bakers agreed that “Like clay modeling, we shape every loaf by hand. It’s all about scale, shape and creating an out-of-this-world product.”
Mazda uses more clay than any other manufacturer in its KODO design process. KODO design is about “creating cars that embody the dynamic beauty of life – cars that visually suggest different expressions of this energy”. While the initial digital design model visualizes the fine details and specific materials of a vehicle, it is the sculpting from clay that brings it to life, something Mazda believes is impossible to replicate digitally.