Who Knew? – New Model Car Design and Clay

In a time of sophisticated digital technology and 3D modeling what part could a few tons of clay play in the design of new car models?

Surprisingly, clay plays a big part. For over 80 years the automotive industry has used full size clay models to preview the design of a new vehicle.

Talented clay modelers continue to play a key role in new model design. For 25 years computer aided design and automated milling machines have threatened to remove this very human artistic element from the process.

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With goals of lowering design costs and cutting the time from conception to final production there has been a push toward total digital design. But, when it comes to final model choices they seem to always come back to clay.

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